Banking in the Era of the
Connected Customer
A detailed guide on the foundations
of all-digital banking.
Take an Exclusive look at Skyrocket and MoEngage’s
guide to banking in the 21st century and catering to
the 21st century consumer.
In Partnership with
WHAT’S INSIDE
Banking for Millenials
and Gen Z
Understanding shifts in banking use
cases: How are millenials and Gen Z
individuals approaching banking and
personal finance differently?
How to create the
“Netflix of Banking”
Drawing parallels between banking and
Netflix: Offer users a truly connected
experience across different devices.
Personalisation and AI
in Banking
Creating a unique competitive advantage
with AI by personalizing your interactions.
Long-term Impact of a
Pandemic on Banking
COVID-19 and the shift in financial behavior: Do recent trends signal which banking products are vital to customers?
20+ Ready-to-Implement
Omnichannel Customer
Engagement Templates
Easy and straightforward customer
engagement with our downloadable,
ready-to-use templates.
Why read Banking
in the Era of the
Connected Customer?
Open a door to
many opportunities
Banking in the Era of the Connected Customers
presents financial institutions to a number of
opportunities, especially for those who have; a)
began to integrate digital banking in their
ecosystem of services; or b) thought of integrating
digital banking but have not started to do so.
Continuous innovation
in customer experiences
The eBook gives readers a glimpse of innovations that are possible with technology. It talks about carefully tailored customer engagement with artificial intelligence, and other solutions achievable in creating customer experiences.
A new perspective
Moreover, the eBook provides a fresh perspective not only on banking in financial services. It offers other institutions in the general service industry a penny for their thought regarding their current business models, and how to adapt to cater to the 21st century customer.
The Skyrocket x MoEngage Partnership
Strengthening their presence in the ASEAN region, global customer engagement
and marketing automation platform MoEngage has partnered with Skyrocket Studios in
order to help them root their presence in the Philippines, providing a fresh outlook to
the local market. Headquartered in San Francisco, USA, MoEngage is currently present
in nine countries across North America, Europe, and Asia. It is being used in over
35 countries around the world and processes around 25 billion messages per month.
By collaborating with MoEngage, Skyrocket hopes to provide their partners with a
360-degree digital marketing capability on web and mobile devices through a strategic
and data-driven approach. This partnership between the customer engagement platform
and the agency opens opportunities for both parties to work hand in hand and provide
clients with smarter solutions for their digital marketing initiatives.
About the Authors
Ashwin SL
is a content marketing manager at
MoEngage. With data-driven
storytelling, he designs content
campaigns that help both high-
growth startups and enterprises. He
opines on the latest trends in mobile
marketing, growth strategy, and
omnichannel engagement.
F. Patrick Cuartero
is the CEO of Skyrocket Studios INC.
He is the former CMO of CIMB Bank
Philippines, as well as the former
CEO of Groupon Philippines. His
diverse background in technology,
eCommerce, banking, and digital
marketing has given him insights
and best practices on marketing in
today’s world.
WRITER/EDITOR
Aditya Shankar
is the VP of marketing at MoEngage. He is a sales rep turned marketer
who has worked with global companies like Wirpro, Akamai Techologies,
and Verizon, as well as startups like MobStac and Eka Software.
Read about banking in the
21st century today.
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